targeted direct mail advertising

Direct Mail Advertising using postcards and snap pack mailers is an extremely cost effective way to generate new business and/or keep current customers engaged.

Unlike Radio, TV and Newspaper advertising, you choose the exact audience that reads your message. You decide the exact demographics of who sees your offer.

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A pizza franchise might want to do a 3 mile radius of all households around their store while an orthodontist might only want households with teenage children present. A mortgage broker may want only FHA mortgage holders with a certain FICO score range with $200,000+ loans.

Direct mail advertising lets you put your message directly in the hands of the exact audience you need to see your message.

Fidelity Data has been designing direct mail advertising campaigns for 15 years.

We use unique eye grabbing design and benefit laden sales copy sent to pin point targeted mailing lists of those most likely to benefit from your offer.

Things to consider with your direct mail advertising :

  • Personalize your offer. Personalized mailers with variable data merges are more likely to resonate with the recipient and generate responses.

  • Send multiple rounds and do A/B testing to see what gets the best response rate and what doesn’t.

  • Include all of your information—(website, social media)—on your direct mail advertising so potential customers can find out more about your business.

  • Make certain your call to action is clear, actionable and compelling. Tell the recipient exactly what you want them to do

Whether you are looking to generate foot traffic to a retail location, generate inbound phone calls or drive traffic to your web site ... we can help.

Fidelity Data QR Code

Inserting a custom QR code into your mailer enables the recipients to scan it with their smart phones and be instantly directed to your web site. QR codes are a great way to drive traffic to your web site and we will provide one free of charge that will direct them to any web page URL you desire.

Direct mail marketing is a cost effective way to GROW your business and/or keep your current customers informed and engaged.

Use our ringless voicemail messaging service and/or email marketing in conjunction with direct mail to have your prospects actually looking for your mail piece to hit their mailboxes.

We can append cell phone numbers and email address to your mailing list then leave voicemails and send emails telling the reicipient to be on the lookout for your mailer.

You can also use our multiple cross channel system to send unlimited marketing messages in the future. Ringless Voicemail messaging is completely compliant with any do not call list requirements. And our email marketing messages are always in compliance with all requirements of the Can Spam act.

Sending an email and leaving a voicemail on their cell phone informing them that an important offer is on the way increases response rate. We can inexpensively help you market across different channels to maximize your marketing dollar and response.

Please use the Postcard or Snap Pack Mailer links at top of this page to see samples of our direct mail advertising designs for different industries. Or give us a call to discuss targeting the ideal customer for your direct mail advertising campaign.

  Sales/Info Desk   (954) 573-8603   10am-6pm EST

 

ROI projections using targeted postcard advertising

Scenario #1:

5,000 mailed ... 1% response rate = 50 Phone Calls
(10%) of total inbound calls closed = 5 closed loans
Total Avg. Revenue @ $3000 per closed loan = $15,000
RME total cost = $2,550

Return on Investment = $12,450

Scenario #2:

5,000 mailed ... 2% response rate = 100 Phone Calls
(10%) of total inbound calls closed = 10 closed loans
Total Avg. Revenue @ $3000 per closed loan = $30,000
RME total cost = $2,550

Return on Investment = $27,450

Scenario #3:

5,000 mailed 3% response rate = 150 Phone Calls
(10%) of total inbound calls closed = 15 closed loans
Total Avg. Revenue @ $3000 per closed loan = $45,000
RME total cost = $2,550

Return on Investment = $42,450

This is a sample analysis using a mortgage company as an example. These are estimates and will vary with different commission structures. Also, you must consider the life-time value of a newly acquired client including referrals