reverse mortgage marketing lists
The most important aspect of Reverse Mortgage direct mail advertising is targeting those households that could benefit the most from a HECM.
We have done hundreds of Reverse Mortgage direct mail campaigns and know the best reverse mortgage mailing list criteria to properly target your mailing.
Successful HECM marketing targets households that are most likely to need the extra monthly income or a lump sum infusion of cash.
Just because they are 65+ and have equity doesn't make them a good HECM prospect. You should be targeting those households with little or no discretionary income, no liquid assets or those households with health issues.
Targeting older homeowners with equity and lower household incomes is not always the golden ticket. You must make sure that they don't have income from other income producing assets. We usually target middle class, mid range home values.
In our experience, the higher the home values you target, the lower your response rate will be on your reverse mortgage mailer. The HECM is a middle class product
Choose any geography. State, County, City, Zip Code(s) or Radius Marketing. Give us a zip code and we will run a reverse mortgage mailing list count within 25 - 50 - 100 mile radius of your office location.
Basic Reverse Mortgage Mailing List Criteria:
Homeowners with 50%+equity and lower household incomes. Criteria includes: 67 - 84 years old . Minimum $150,000+ Home Value, 50%+ equity in home and household incomes under $30.000. We also try to provide you with the homeowners that still have a mortgage balance and a monthly payment. It is usually a much more responsive list than those that own free and clear.
Seniors with Revolving debt
Same criteria as above but who also have a minimum of $10,000 in revolving credit card debt. Great HECM Prospects.
Senior Households with Health Issues in the Home
Same age range, equity and home value criteria as normal reverse mortgage lists but there are health issues in household that make it more likely to need additional monthly income or cash out.
Current Reverse Mortgage Loan Holders
Existing reverse mortgage holders with higher home values who had their reverse mortgage originated before HECM lending limits increased or who have had a drastic increase in home value since their loan was originated. Perfect list for HECM to HECM refinance offers.
Senior Households that most likely need Home Improvement
Same age range, equity and home value criteria as normal reverse mortgage lists but with homes that are at least 50 years old. They are much more likely to need home improvements or renovations..
criteria you can use to segment your reverse mortgage mailing list
- Age Ranges
- Credit Worthiness
- LTV Ranges
- Health Issues in Household
- Age of Home
- Home Values
- Current Loan Date
- Current Reverse Mortgage Holders
- Age of Auto
- Widow/Widower/Marital Status
- Household Income
- Language Spoken in House
- Marital Status
- Current Loan Type
- Current Monthly Payment
- Discretionary Income Index
- Dwelling Type
- and much more...