reverse mortgage marketing lists

The most important aspect of Reverse Mortgage direct mail advertising is targeting the correct households. We have done 100s of Reverse Mortgage direct mail campaigns and know how to correctly target those households that could benefit the most from a HECM. You must find those households in distress who have a true need for extra monthly income or a lump sum of cash.


Just because they are in the right age bracket and have equity doesn't make them a good HECM prospect. We can target those households with little or no dicretionary income or have pressing health issues in the household.

Targeting older homeowners with equity and lower household incomes is not always the golden ticket. You must make sure that their is no discretionary income and some type of need for an infusion of cash into the house

You can choose any Geography in the USA. State, County, City, Zip Code(s), Radius Marketing. Just give us a zip code and we will run a reverse mortgage mailing list count within 25 or 50 miles of your office location.


Reverse Mortgage Mailing List Criteria

Homeowners with equity and lower incomes. Criteria Includes: 67years old +. Minimum $150,000+ Home Value and 50%+ equity in home. We normally provide you older homeowners that still have a monthly payment and a mortgage balance. It is a much more responsive list than those that own free and clear

Seniors with Revolving debt

Same criteria as above but who also have a minimum of $10,000 in revolving credit card debt. Great HECM Prospects.

Senior Households with Health Issues in the Home

Same age range, equity and home value criteria as normal reverse mortgage lists but there are health issues in household that make it more likely to need additional monthly income or cash out.

additional criteria you can use to segment your reverse mortgage mailing list

  • Credit Worthiness
  • Dwelling Type
  • Widow/Widower
  • Language Spoken in House
  • Marital Status
  • Ethnicity
  • Household Income
  • Gender
  • Current Loan Type
  • Current Monthly Payment
  • Discretionary Income Index
  • ¬†and much more